Response to "The Persuaders"

It was fascinating to see the amount of effort that goes into advertising a product. Whether it's molding your product to represent an overall ideal or finding the "code" that seeks to sell the product. When I think about products and brands, I feel that many people are attracted to brands. I think that when people find a product that they like, in its cost and effectiveness, they tend to stick with that product. It may not even be the name brand, but it's still a brand. If you only go with the cheapest product, you might feel good about how much you spent, but does the product do what it should, does it last, does it taste good? This is where some level of disappointment can arise, when there's no satisfaction in what is purchased. People don't like to feel dissatisfied with the things they buy. When they find that product that gives them the results they're looking for, it's easier to stay loyal to it than to take the risk with something unfamiliar.

After watching "The Persuaders", I saw the pollster from the movie, Frank Luntz, on some political news show. He was talking about the real-time polls of people's reactions during presidential candidate speeches. It's amazing to me how the use of certain words can change someone's reaction negatively or positively, even when the topic is the same or the same message is being presented. People cling to these words that leave a lasting or "resonating" effect, as Luntz states. Many times these speeches rely less on the details of the issue and more on the verbal delivery and word usage surrounding the general idea of the issue.